Your Safety Is My Business
- 1 in 5 women are survivors of rape
- A violent crime occurs every 26 seconds
- 1 in 3 women experience domestic violence
- A child is abducted every 40 seconds
I educate and sell products that empower women to defend themselves and their loved ones. It is my goal to change these statistics in any way I can. That's why your safety IS my business.
(statistics from nomore.org and fbi.gov)
Hello, I’m Carol McClure!
I'm your Independent Damsel Pro (aka PepperChick / AVDamsel). As a wife, mom of 2 adult children, and childcare provider (27 years!) I’ve seen many of the dangers that lurk out in this crazy world and I share Damsel's mission to equip, empower and educate on personal protection & self defense for ourselves and our loved ones because I absolutely believe that it is more important now than ever to proactively safeguard ourselves and our families.
Our mission is to equip, empower and educate women to protect themselves and their families. Our Independent Damsel Pros are not only arming others and experiencing financial freedom, but also offering empowerment and healing to those affected by assault #becauseofdamsel.
Stay Safe and Connected
Now available in the Apple Store and on Android
The Shield Community App gives you the ability to discreetly send alerts to 5 of your contacts if you believe you are in danger. by pressing "Send Alert" inside the app. It also drops them a GPS pin to show your location.
Situational Awareness
Our First Line of Self-Defense
This video is best used on your mobile phone using a VR friendly device or headset.
Are you aware of your surroundings? Situational awareness is our first line of self-defense, but just being aware of your situation isn’t always enough; you need to be protected. This video will show you the importance of being aware of your surroundings and how you can protect yourself.
Connect With Us On Facebook
Be Part of Our Local AV Community
Follow AVDamsel for regular updates about local safety concerns, upcoming safety workshops and general safety tips. I can also answer questions and offer recommendations.
Shop Damsel in Defense
Having trouble deciding what's right for you? Contact me and we can talk about your needs.
My Work in the Community
TRAINING SESSIONS
Have fun and learn to defend youself with home and office workshops. An interactive, hands on experience in a safe setting.
THE VINE REFUGE
I am a proud avocate and supporter of The Vine Refuge, building future leaders through action and faith.
TEAM REFERRAL NETWORK
A team (TEAM) of dedicated professionals working to improve each others business success. Together everyone achieves more.
"Carol took the time to explain all of the different products to me and let me try them before I was ready to purchase. She's very knowledgable and patient. Thanks Carol!
Matthew Broderick
Concerned Husband
Monthly Subscriptions
DIGITAL DEFENSE
Protect yourself online
The internet is a new and dangerous place. Protect yourself with identity theft protection, computer protection & tech support, and social media monitoring for the whole family.